The thought of going barefoot on our way to work, or to the grocery store, immediately sparks a few questions in our mind. What will my boss think? My coworkers? The grocery clerk? My friends? This is exactly TOMS’ intention. TOMS’ goal in starting the ‘One Day without Shoes’ campaign was to get people talking. They believe that it’s easy to get people talking, but harder to get them talking about something that matters. Their goal was to have people from all over the world go barefoot.
People from all over the world pledged to go shoeless with TOMS on Tuesday, April 16th. Last year over 3,000 events were held in over 50 countries. The campaign was trending on social networks. Within all 50 states and Canada, over 500 college campuses participated in the campaign. The One Day without Shoes organized events that take place all over the world have rapidly grown over the last several years. Their goal was for conversation over the bare feet to explode and create positive change. Their goal in getting people to go bare foot all over the globe is to spark curiosity, conversation, action, and change in all those who come in contact with your bare feet.